One of the pioneers in this business, is a company in northern Sweden.
"Our vision is to have locally produced fish and vegetables in every grocery store, no matter where they are located," says Daniel Brannström, one of the founders of Peckas Naturodlingar.
That vision has its roots in the environmental awareness of Pecka Nygård, a fisherman and entrepreneur from northern Sweden who is also the company’s namesake and one of its founders.
Back in 1996, Nygård began experimenting with land-based fish farming methods out of growing concern for traditional fish farming’s impact on the Baltic Sea.
He built a small fishpond and greenhouse in his backyard in Härnösand, a coastal town of around 20,000 residents that started off as a fishing village in the 1600s. From there, he started growing tomatoes and raising rainbow trout in the rudimentary construction.
For the next two decades, the fisherman-farmer continued to tinker with the method, known as aquaponics. It combines aquaculture - fish farming - with hydroponics, the growing of plants in a water-soaked bed of gravel rather than soil.